Logo Design Process in 7 steps

Creating a logo is a challenging process that takes time and several steps to accomplish.

To do it right, we have to go through all of them.

We are sharing this info with you. Please, take a look and if you have any questions, write to us, and we will be happy to answer you.

1- BRIEF
Your logo will be the signature of your business/organization. Every new logo design starts with understanding the project and the client's business. Understanding what is offered, sold, and what needs to be communicated.

2- RESEARCH
Using the brief, we conduct research focusing on the industry, its history, competitors, and people's perception. The research includes the study of colors, fonts/typography, and common language.

3- BRAINSTORMING
Hands to work. Putting pen to paper (or screen) and start sketching out ideas. Let it flow. There are no bad ideas!

4- DESIGN REFINEMENT
Take your ideas into the computer and refine them digitally. At this point, we have to take into consideration color combinations, how the words integrate with the icons, the spacing between elements, size (checking that the logo is still recognizable when it's very small), black & white version, and much more.

5- LOGO PRESENTATION
Presenting our work is a very important part. This is where we attempt to "sell" our concepts to the client. Usually, we send 1 or 2 options, adding some examples of the logo applied to daily-use elements.

6- REVISIONS / APPROVAL
If all the previous steps were well done, you have more chances to have a happy customer.
If they approve, we can refine the concept to make it pixel-perfect.
If the client feels the design can be improved, they'll send us back to the drawing board.

7- DELIVERY
The process is almost complete. The last step is to hand over all the appropriate files to the client. There will be files that the clients can open on their computers, but some of these files will only be opened in specific design programs. So don't worry if you can't preview them.

A logo isn't just a pretty mark; it's the result of a process: listening, researching, sketching, refining. That's why we never skip a step. After 17+ years and hundreds of logos, we've learned that the process is what turns a nice drawing into a brand that lasts.