Ideal Logo Structure

Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.

Of course, logo design is just one small sub-set of branding – which these days can incorporate a dizzying number of activation points, from interior design right through to tone of voice on social media – but the logo, or brand mark, remains the centrepiece of most branding schemes.

Continue reading

Myths about trademarks

12 supposedly "universal" rules in designing trademarks.

Decades go by –almost a century– and in professional trademark design milieus (not to mention academic circles) we keep hearing amazing assertions, openly contradicted by fact. In large sectors of the discipline, work keeps being ruled by hard-to-eradicate myths: preconceived ideas, by their own nature, don't listen to reason or fact. See here twelve classic examples of professional mythology:

Continue reading

Logo Transformations from the Past Year (2016)

Over the past year, we’ve seen dozens of logo redesigns from globally recognized companies including Instagram, MasterCard, Pandora among others. Many of these redesigns caused a significant social media backlash from designers, fans and brand loyalists.

The vast majority of these redesigns have involved a shift towards minimalism.

What do you think about this changes? Are we missing a logo change? We invite you to post your answer in our Social networks

Continue reading