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#10YearsChallenge

How the brands faced the #10YearChallenge that dominates social networks. Let's see how they changed their image or logo over the years.

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Myths about trademarks

12 supposedly "universal" rules in designing trademarks. Decades go by –almost a century– and in professional trademark design milieus (not to mention academic circles) we keep...

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Ideal Logo Structure

Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly...

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