![Logo Wornick JDS - Reconstructing our future](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/cabezal.png)

 ![booklet and logo](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/libritotexto.png)

 ![wine bottle with logo, pin with logo - isotype](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/pinvino.png)

 ![wine bottle with logo, pin with logo - isotype](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/pinvino.png)

 ![booklet and logo](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/libritotexto.png)

 ![logo and graphic design](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/foto.png)

 ![](https://www.syrahdesign.com/media/yootheme/cache/fa/colores-fa28fbc0.png?src=images/projects/wornick/reconstructing_our_future_wornick/colores.png&thumbnail=250,70,&hash=e809a951)

 ![](https://www.syrahdesign.com/media/yootheme/cache/ba/colores-bab3aa98.png?src=images/projects/wornick/reconstructing_our_future_wornick/colores.png&thumbnail=550,153,&hash=7e125a0e)

 ![design pattern](https://www.syrahdesign.com/images/projects/wornick/reconstructing_our_future_wornick/textura.png)

#  How we created the visual identity of a campaign that’s building the future

### The challenge

Wornick launched a Capital Campaign to build a new facility.
They needed a strong, unique, and professional image to inspire donors and gain support.

### What we did

At Syrah, we designed the full ROF campaign identity:
✅ Defined a color palette and a memorable icon
✅ Designed print and digital materials: brochure, photo backdrop, campaign pins
✅ Adapted the design system for web and social media
🔗 See it live: wornickjds.org/supporting-wornick/rof

### The result

A powerful and emotional campaign image that effectively conveyed the story, connected with the community, and supported fundraising efforts.

📩 Planning a campaign or major institutional project?

We’ll help you build a bold and meaningful visual identity from the ground up.