Creating a visual identity rooted in Uruguay’s Indigenous heritage.
Syrah Design developed the concept and visual identity for the Juanico Indigenous Museum in Uruguay.
The identity draws inspiration from Indigenous rock art and visual symbols, translating elements of this cultural heritage into a contemporary and distinctive graphic language for the museum.
Rather than simply creating a logo, our goal was to build an identity that could help communicate the museum’s purpose while respecting and connecting with the history it preserves.