#  Your logo is not your brand

...and we are going to prove it!

Let's say this is your logo.

 ![](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/Marca-x-placa1.png)

But if I would put my finger over it, can you tell what brand that is?

No!

 ![](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/Marca-x-placa2.png)

**How about these brands:**

 ![iphone without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo/iphone%20without%20logo%20brand%20design.png)

 ![mc donalds without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo/mc%20donalds%20without%20logo%20brand%20design.png)

 ![bmw without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo/bmw%20without%20logo%20brand%20design.png)

 ![kfc without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo/kfc%20without%20logo%20brand%20design.png)

 ![coca cola without logo](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo/coca%20cola%20without%20logo.png)

**Look, no hands!**

 ![cadbury without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo-no-hands/cadbury%20without%20logo%20brand%20design.png)

 ![emirates without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo-no-hands/emirates%20without%20logo%20brand%20design.png)

 ![heinz without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo-no-hands/heinz%20without%20logo%20brand%20design.png)

 ![lego bricks without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo-no-hands/lego%20bricks%20without%20logo%20brand%20design.png)

 ![starbucks without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo-no-hands/starbucks%20without%20logo%20brand%20design.png)

 ![tiffany without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-no-logo-no-hands/tiffany%20without%20logo%20brand%20design.png)

You see, real brands understand the power of a comprehensive brand identity system.

It goes beyond the logo.

The colorpalette you choose evoques emotion.

 ![just do it nike without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-extra-assets/just%20do%20it%20nike%20without%20logo%20brand%20design.png)

 ![crocs find your fun without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-extra-assets/crocs%20find%20your%20fun%20without%20logo%20brand%20design.png)

 ![think different apple without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-extra-assets/think%20different%20apple%20without%20logo%20brand%20design.png)

 ![coca cola santa without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-extra-assets/coca%20cola%20santa%20without%20logo%20brand%20design.png)

 ![loreal because youre worth it without logo brand design](https://www.syrahdesign.com/images/syrahdesign/Your-Logo-is-not-your-brand/brands-extra-assets/loreal%20because%20youre%20worth%20it%20without%20logo%20brand%20design.png)

The typography you use communicates personality.
The imagery selected tells a story.
The words you use have a meaning and, is engraved in our heads to create a lasting impression.

Looking to Take Your Brand Beyond a Logo?

Learn how Syrah Design can assist you in creating a cross-channel brand that will resonate with your audience. Learn more and see our work by visiting our [PORTFOLIO](https://www.syrahdesign.com/portfolio) or [CONTACT US](https://www.syrahdesign.com/contact) to discuss your branding needs today.

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